As the ALS Ice Bucket Challenge continues to grab headlines, the Rubble Bucket Challenge has been launched in solidarity with those in Gaza who have lost their homes in the ongoing conflict with Israel.
Using #RubbleBucketChallenge to raise awareness on social media, campaigners have swapped ice-and-water-filled containers for sand and rocks.
The trend appears to have been started by Jordanian comedian Mohammed Darwaza last Friday, and made popular by journalist Ayman al Aloul over the weekend. It is not clear whether Aloul and Darwaza both thought of the idea by coincidence, or if one inspired the other.
Since its launch on Friday, the Rubble Bucket Challenge Facebook page has garnered thousands of 'likes' and shared videos of participants. On the page, activists explain their aim to “raise awareness about the war on Gaza where people are bombed inside their homes. All people are invited to accept the challenge.”
In Mr Aoul's Rubble Bucket Challenge YouTube video, he tells viewers: “I liked the idea of the ice bucket challenge so I decided to invent the Palestinian version.”
