Dubai Bank launches new Prestige services

Dubai Bank announced today the launch of its new Prestige banking concept, comprising a bouquet of services specifically designed for affluent customers who are looking for exceptional value, convenience and consistent high-quality service delivery across all banking channels. 

'Prestige' offers a unique bundle of services designed for individuals who transfer their monthly salaries of more than AED 20,000 to Dubai Bank. In addition to a Welcome Bonus of AED 250 and a High Value Salary Account yielding 1.5% expected profit per annum, customers will also be able to take advantage of a range of value-added services, including a Platinum Covered Card with 50% discount on its annual fees, free supplementary debit cards, free monthly international money transfers, free cheque book, automated bill payments, Call Center priority, and a wide variety of exclusive lifestyle benefits. 

Dubai Bank, a Shari'a compliant institution, is the first bank in the region to offer a cash Welcome Bonus and 1.5% profit bearing salary account. 

By doing so, Dubai Bank has once again demonstrated its commitment to understanding the needs of its customers and using innovation to deliver a unique value proposition to its target market. This opens new avenues for salaried employees to gain access to a wide range of high-value benefits and gives them the option of letting their money immediately work for them. 

Dubai Bank “Prestige” account holders can also avail up to four free supplementary Debit Cards with the facility to set separate limits on each card, enabled to be shared with family members locally or internationally, providing access to a global network of ATMs. 

The 'Prestige' launch was described as the first step in the bank’s new five-year strategy to position Dubai Bank as a prestigious bank for affluent clients. 

“At Dubai Bank, we believe in carefully analysing and understanding customer needs and focus our efforts towards fulfilling those needs – not only from a product perspective, but also from an overall client experience point of view," said Mr. Giel-Jan Van Der Tol, CEO of Dubai Bank. "As the new strategy of Dubai Bank will gradually unfold, our clients can expect additional product launches over the coming months," he added. 

“Service excellence has always been our focus when we developed products to meet the needs of our customers,” said Mr. Waleed Al Awadi, Deputy Chief Marketing Officer of Dubai Bank. “The launch of our ‘Prestige’ offering is the next logical move in this journey. With this package, we focus on providing our customers with peace of mind, and assist them in enhancing the quality of their life. Dubai Bank will continue to focus on finding ways to create value propositions that add value and take our customers on a journey beyond their expectations."