du ‘adds life’ to The Torch Dubai Marina in only 135 hours

Press release

Published July 5th, 2011 - 11:47 GMT

Al Bawaba

Reaffirming its commitment in delivering comprehensive and state-of-the-art telecom technology, du recently connected the world’s current highest residential tower, The Torch Dubai Marina, with its highly advanced telecom services to what is deemed as the tallest completed residential skyscraper situated in the Dubai Marina, in Dubai, UAE.

The Torch Dubai Marina, the current high-rise residential building in the world (surpassing Q1 in Gold Coast, Australia), was connected within an impressive span of 135 hours only. The tower, which boasts 84 floors (above ground) and 687 apartments, stands tall at an incredible 345metres (1132feet) in height, which utilised 1,346 metres of optical fibre cables.

The multi-storey building, that is covered with du’s enhanced home services portfolio comprising of fixed telephony; du TV; du TV+ and Internet, provides residents with seamless connectivity and capabilities for an enhanced user experience. This move reiterates du’s stance in expanding its network across major landmarks in the UAE. As a result, The Torch residents and their visitors will benefit from du’s pioneering fibre-to-the-home technology.

“We are proud to connect another UAE landmark with our highly advanced fibre network. This iconic achievement is yet another impressive accolade added to our incredible portfolio. Implementing The Torch Dubai Marina with our services is yet another significant accomplishment for us. Now, people who live in or visit the building will enjoy our superior and seamless network connectivity in every capacity available,” said Hatem Bamatraf, SVP Network Development, du.

du’s mobile and fibre optics networks are also available with the same level of quality in the other landmark buildings and hotels, including the world’s tallest building Burj Khalifa.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.