Discover a new skin feeling in just one stroke with Braun’s world first dual epilator

Press release
Published April 18th, 2011 - 06:43 GMT

Al Bawaba
Al Bawaba

Discover a new skin feeling this New Year with Braun Silk-épil’s revolutionary Dual Epilator. This groundbreaking product combines the long-lasting benefits of Silk-épil’s premium epilation with an exfoliation blade. The result is an instant new skin feeling, with 98% of women saying that the Dual Epilator left their skin feeling smoother. 

No woman should have to wait for beautiful skin and with the Silk-épil 7 Dual Epilator you’ll get fast and thorough hair removal every time, with 96% of hair removed in just one stroke and no need for unsightly re-growth days. Braun’s state-of-the-art Dual Epilator removes hair as small as a grain of sand from the root before the integrated Exfoliation Technology perfects the skin’s surface by exfoliating thoroughly, promising you up to 50% less ingrown hairs and perfectly smooth skin in just one stroke. 

The Silk-épil 7 Dual Epilator is designed specifically for in-water use, giving you the most comfortable and enjoyable hair removal experience. The water works to calm and soften the skin to minimise any pain of root hair removal, leaving a silky clean finish. Braun recommends using the Dual Epilator with Gillette Venus SatinCare gel or your favourite shower gel for the very best results.

International supermodel and new Braun Silk-epil convert Maria Gregersen is convinced: “I love the Dual Epilator. It’s the best of both worlds as it exfoliates my skin, leaving it silky smooth and clean, and also means that I have long-lasting hair free skin – I’m converted! It’s easy to fit into my beauty routine as I can use it in water and means that whether I’m on the catwalk, at a fashion shoot or just relaxing with friends I’ve got perfectly smooth skin that won’t let me down.” 

It takes just 30 days to see the revolutionary new skin benefit of the Braun Dual Epilator, making it effortless for every woman to achieve long-lasting glowing skin that is beautifully easy to maintain.

Leading dermatologist Dr Petra Staubach recommends the Braun Silk-épil 7 Dual Epilator explaining, “the Silk-épil 7 Dual Epilator reveals healthy and smooth skin right from the first stroke as the Exfoliation Technology encourages renewal of the stratum corneum by removing dead skin cells from the epidermis. As the Dual Epilator removes hairs as short as 0.5mm, hair growth is minimised for longer lasting results. The result is youthful looking skin which gives a truly visible difference that other methods of hair removal can’t achieve in isolation.” 

Nearly 20 million women worldwide have already chosen Braun Silk-épil, making it the number 1 epilation brand in the world for gentle and efficient epilation so there is no better time to join them with the world’s first Dual Epilator! 

The new Braun Silk-épil 7 Dual Epilator will be available from February 2011 at electronic goods stores, hypermarkets, and supermarkets, throughout the Arabian Peninsula. The Silk- épil 7 Dual Epilator is priced at Aed 619.

Background Information

Braun

Germany-based Braun GmbH is part of Procter and Gamble and manufactures a wide variety of products that marry technical innovation, reliable quality and distinctive design, ranging from electric shavers, beauty products to household appliances. Braun products enjoy worldwide distribution.

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