Deloitte

Deloitte has released its latest Digital Consumer Trends 2025 report, providing key insights into how consumers in the UAE and Saudi Arabia (KSA) are engaging with digital technology, media, and connectivity. The study, which surveyed 2,000 consumers aged 18-50 across both markets, highlights the rapid adoption of generative AI, the continued dominance of smartphones, the growing appeal of connected devices, and the shift towards social commerce. The findings reveal a significant increase in AI usage, with 58% of respondents having used generative AI tools such as ChatGPT or Google Gemini ...