Big Bad Wolf Books

The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess' founders, Andrew Yap and Jacqueline Ng. In the founders' words, the primary mission is to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to EVERYONE.

Known as the World's Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to Change the World One Book at a Time, by encouraging people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them. We believe that the more knowledge that one gains, the better equipped a person is to meet the exacting demands of today's competitive world. Since its inception, the Big Bad Wolf Book Sale has evolved tremendously, going global and touring 48 cities in 15 countries, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Taiwan, United Arab Emirates, including Malaysia.