The Commercial Bank Qatar Masters goes 3D with Fifty One East and Sony

Press release

Published February 7th, 2011 - 10:10 GMT

Al Bawaba

Fifty One East, the leading retail chain in Qatar, is the Official Audio Visual and IT Sponsor of the upcoming Commercial Bank Qatar Masters 2011. Adding creative and cutting-edge entertainment solutions to the tournament, Fifty One East will provide Sony's top AV services for the duration of this global sporting event.

Fifty One East will introduce the astonishing "3D World Created by Sony" comprising a first-class line-up of the latest in high-end products such as cameras, laptops and gaming. This sponsorship goes hand-in-hand with Sony's status as Qatar's premier choice for technology as it brings to this year's Qatar Masters NEX, the smallest and lightest interchangeable lens digital cameras, VAIO Z laptops and "Move" motion controller which will take gaming enthusiasts a step further towards the future of entertainment.

Ever since 1998, Qatar's Golf Club has hosted the prestigious Qatar Masters tournament and held in February of this year as part of the European and Asian PGA tours schedule. Each year many of the world's most distinguished golfers compete on the Club's unique and challenging desert-type Championship Course measuring 7,374 yards from the tournament tees and designed by Peter Harradine, one of the world's leading golf course architects. This year's prize is a whopping USD 2.5 Million.

Fifty One East is the exclusive address for a style savvy population seeking life-enhancing elements in Qatar. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East houses a gamut of international electronics and non-electronics brand names the caliber of Sony, Bose, Yamaha, Apple, Sony Ericsson, Gigaset, Belkin, HTC, Rolex, Tudor, Armand Nicolet , BLU, Vulcain, Faberge, BRM Watches, H. Moser & Cie, Guy Laroche, Cacharel, Nina Ricci, Chanel, Givenchy, Amouage, Elizabeth Arden, Dior, Lancôme, YSL, Brioni, Smalto, Cerruti, Calvin klein, Fabio inghirami, Moreschi, Azzaro, Balmain, Georges Hobeika, George Chakra, J Mendel, Temperley, Zagliani, Vanlaack, Bally, Stuart Weitzman & Baldinini.

Fifty One East paves the way for Darwish Holding’s vision to bring forth internationalism in standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.

Fifty One East is the continuation of what is still considered in the heart of many as the Home to the world’s best and the country’s firsts.

Background Information

Darwish Holding

Darwish Holding manages a portfolio of prominent companies that offer high-quality products and exceptional services to the people, businesses and the State of Qatar. Founded in the 1920s Darwish Holding swiftly expanded and now has diversified business interests across a spectrum of industries including consumer distribution, investment,retail, real estate, business services, and technology. Featuring 800 employees from 25 nationalities and representing over 100 major brands, Darwish Holding has carved a desirable reputation in the region.

Company Profile

Fifty One East

Fifty One East is Qatar’s Favorite Department Store and Darwish Holding’s signature retail brand.

As the principal destination for connoisseurs of sophisticated style, Fifty One East offers the world’s most coveted and elegant global and regional brands. By offering a fusion of incomparable luxury, personalised hospitality and impeccable service,

Company Profile

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.