Big "Thank You" card lights up Coca-Cola headquarters building on 125th anniversary

Press release

Published May 8th, 2011 - 06:43 GMT

Coca-Cola sent a spectacular visual “Thank You” through the largest single building of its headquarters tower in Atlanta

To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, The Coca-Cola Company on Friday sent a spectacular visual “Thank You” through the world’s largest single building illumination of its headquarters tower in Atlanta. The illumination will be on display every Thursday, Friday and Saturday evening in May following tonight’s debut lighting. A video of the first lighting can be viewed at http://CokeURL.com/trac.

The Scale

- The entire Coca-Cola North Ave. tower in Atlanta – 26 stories high and 402 feet (122.8 m) high – is canvassed in scrim.

- The projection covers an area 339 feet high and 157 feet wide per side of the building.

- The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.

The Technology

- This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.

- The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).

- The visual design and projections were created and executed by Obscura Digital.

The Creative

- The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building.

- This display includes imagery from a library of 125 years of Coca-Cola advertising.

- On the additional show nights, programming variations and surprise architectural effect elements will be added.

- The show features photos posted by Coca-Cola Facebook fans from around the world.

- Throughout May, consumers who upload their favorite Coca-Cola photos to the Coca-Cola Facebook Fan Page could have their pictures included in the show.

The Carbon Offset

- The carbon emissions from this event will be offset in support of Georgia’s Valley Wood Carbon Sequestration Project.

Background Information

Coca-Cola

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.

Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.