Chevrolet Tahoe tops its segment in J.D. Power Initial Quality Study

Chevrolet’s commitment to quality is recognized where it matters most – in the opinion of customers. Four Chevrolet vehicles ranked in the top three in their respective segments in the 2011 J.D. Power and Associates Initial Quality Study.

Chevrolet Tahoe was the highest-performing large crossover/SUV, and outpaced its segment average score by 9 percent. In addition, Suburban placed third in the segment just behind its GM stable mate GMC Yukon. This is the third consecutive year GM models have occupied the top three spots in the large crossover/SUV segment, and the second consecutive year Tahoe has ranked highest. Chevrolet Camaro finished second among midsize sporty cars and Chevrolet Avalanche placed third in the competitive large pickup segment. 

“We believe the latest J.D. Power results reflect Chevrolet’s commitment to deliver high-quality cars our customers can depend on,” said Rick Scheidt, U.S. vice president, Chevrolet Marketing. “We are working hard to make all Chevrolet models the highest-performing in their segments.”

The 2011 IQS is based on responses from more than 73,000 purchasers and lessees of new 2011 model year vehicles surveyed after 90 days of ownership. The study includes a 228-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement. 

In the Middle East, Chevrolet’s commitment to quality has helped the brand increase year-to-date total sales by 31 percent, while retail sales have increased 91 percent from a year ago. In addition, in May, Chevrolet posted its fifth consecutive month in 2011 of double-digit sales growth.