Chevrolet Camaro Bumblebee: The buzz is back
Press release
Chevrolet Camaro BumbleBee
The Chevrolet Camaro returns as the Autobot “Bumblebee” in Transformers: Dark of the Moon, which opens today, Wednesday 29 June, in 3D across the region.
In the Middle East, Chevrolet celebrated the launch of the third Transformers movie with a special 3D premiere held across cinemas in Dubai, Abu Dhabi and Sharjah attended by regional media, Chevrolet customers and selected fans from Chevrolet’s Facebook page for the Middle East.
“The Transformers franchise has helped introduce the Camaro – and Chevrolet – to a whole new generation of fans,” said Luay Alshurafa, Chevrolet regional brand manager at General Motors Middle East Operations. “Its role in the films helped make the Camaro one of the best-known cars of any kind around the world.”
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated $1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
In 2009, the Camaro was the most-searched-for car on the web, according to Yahoo! Autos, even though the first models didn’t arrive at dealers until late that year. This year, the Camaro continues to lead the spots car segment, fueled by the introduction of the Camaro Convertible that was launched in the Middle East in March 2011.
That momentum is expected to accelerate early next year with the introduction of the 550 horsepower 2012 Camaro ZL1.
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Background Information
Chevrolet
At Chevrolet, we do more than just move you. We drive you toward new possibilities. It's a promise that enables us to keep you safe and connected on the road. Along the way, we constantly challenge the status quo and change the ways people move throughout the world. After more than 100 years of persistence, ingenuity and making every mile count, we remain driven to helping you Find New Roads.
General Motors
We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.
General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.
As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.
Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.
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