Motorola has signed a contract with Public Telecommunications Corporation (PTC), a public sector telecoms company in Yemen, for the supply and installation of Motorola’s end-to-end Push-to-Talk over Cellular (PoC) solution.
As part of the agreement, Motorola will supply infrastructure, servers and mobile devices -- including the T300p and V65p handsets from Motorola’s extensive PoC portfolio -- designed to deliver an enhanced PoC experience.
Motorola’s PoC technology will enable PTC subscribers to engage in walkie-talkie style conversations on their mobile devices. With the push of a button, callers can connect to a list of contacts and initiate a one-to-one or group call.
“We have chosen Motorola’s technology based on the company’s solid reputation and long-standing experience in the Push-to-Talk field and the trials we did reinforced our decision,” said Eng. Kamal Hussein Al- Jebry, director general at Yemen PTC.
“Having acquired more than a million subscribers, PTC hopes Motorola’s technology will further increase its share of Yemen’s mobile phone market as well as increase revenue per subscriber. We want to build a technological platform that is scalable, affordable and compatible with existing technologies. Motorola’s PoC solution enables PTC to achieve these core objectives,” added Al- Jebry.
This contract with PTC builds on Motorola’s global leadership in the PoC market. To date, Motorola has delivered its IMS-based PoC solution to 45 separate wireless carriers in 34 countries and territories. With over 65 years experience in Push-to-Talk, including two-way radios, and over 25 million iDEN® subscribers worldwide, Motorola has been at the forefront of the industry with major enhancements on GSM, CDMA, UMTS and WLAN network, and continues to drive innovation in these sectors.
“The Yemen PTC contract reinforces the strength of our PoC expertise. It also reflects our deep understanding of the region,” said Ali Amer, director of sales for Motorola Networks in the Middle East, North and French Africa region. “The increasingly competitive Middle Eastern market requires telecom providers to offer services that will help differentiate them and attract new customers. Motorola’s PoC technology enables operators to offer a whole host of new services. This move toward bringing seamless solutions and technologies to new markets can help PTC achieve its long-term business objectives,” Amer added.
Motorola PoC-enabled mobile devices are designed to deliver the best PoC experience possible for users worldwide. In addition, Motorola delivers ‘one-push’ access to the subscriber’s PoC contact list, with presence and ease of use driving adoption and usage.
Push-to-Talk over Cellular Defined
Push-to-Talk over Cellular is similar to a walkie-talkie experience or voice instant messaging; it is a means of quick one-to-one or group communication. Instead of dialing a number to start a conversation, with one push of a button you simply go to a presence-enabled “contact list”, where you can view which contacts are available and select the person with whom you want to communicate.
You can also create group calls so everyone on your contact list can hear your message simultaneously – just as in a telephone conference. Instead of having to call each recipient individually, a push of the button is all it takes to send a message directly to an entire circle of friends or work colleagues.
For network operators, PoC opens up a whole new realm of voice services, as it significantly enhances telephone service. Experience has proven that users with PoC features on their phone tend to use their handset more, potentially providing mobile operators with higher average revenues per user.
Motorola’s PoC solution is based on its IMS platform, which lays the foundation for further ‘Push-To’ applications including Push-To-Text, Push-To-View, and Push-To-Video. Its device portfolio includes the world’s first GSM/GPRS handset, the V400p and some of today’s truly iconic designs including the Motorola SLVR portfolio. This underscores an ongoing commitment to offer multiple design options as part of an overall mission to deliver a world-class PoC device portfolio. In addition, Motorola’s PoC client software is available for license to third party handset manufacturers and software developers.
