United Development Company (UDC) has announced a major lease agreement for the establishment of the largest exclusive and luxury jewelry showroom in the region, if not the world.
Owner and developer of the US$ 2.5 billion The Pearl-Qatar , UDC has signed heads of terms with Alfardan Jewelry Company to open the region’s first 11,000 square feet luxury jewelry store in Piazza Arabia, the most exclusive, high-end shopping district of Porto Arabia, the elegant fashion center of the island.
Once completed by the end of 2007, the elegant showroom will house international luxury brands such as Chanel, Chopard, Hermes, Harry Winston, Dior and Tiffany & Co in unique boutique areas. Other brand names represented will include Dior, Longines, Corum, Breguet, and many more leading brands, all destined to form one of the largest luxury jewelry collection ever seen under one roof.
Announcing the agreement, Nick Bashkiroff, Development Director at The Pearl-Qatar said: “This is the first time anywhere that such a concentration of global brand names graces one showroom. The collection will be a spectacular showcase for new designer trends as well as classical pieces from some of the finest craftsmen in the world.”
Established in 1954, Alfardan Jewelry is one of the Gulf’s most renowned pearl and jewelry houses. By the mid 70s, the Alfardan International jewelry and watch showrooms were the first of their kind in the Middle East; bringing together the world's finest jewelry and timepieces in Qatar, thanks to the direction of Hussain Alfardan, Chairman of Alfardan Group.
Alfardan Jewelry showcases world-famous brands and distributes throughout various parts of the region. The company is part of the Alfardan Group and is particularly active in the Kingdom of Saudi Arabia, where it operates branches in Riyadh, Jeddah and Khobar.
Commenting on the planned showroom, Ali Alfardan, President of Alfardan Jewelry Company, said: “This will be a truly superb location for the presentation of luxury jewelry for men and women and will feature some of the finest brands in the world. Moreover, it will be located in the heart of the stunning Porto Arabia fashion district, precisely in its most exclusive, high-end luxury shopping spot of Piazza Arabia, which is a perfect fit for our brands.”
