TradeEgypt.com, the leading business-to-business (B2B) portal in Egypt and the 12th most popular in world within its category, has celebrated today its second year of global export promotion success and the launching of several new exclusive services. The Portal is built on international standards and specifications and has become recognized globally as a value-rich platform where buyers and sellers interact to establish effective business relations.
TradeEgypt.com is the flagship product of Export Gateway Online (EGO) which was established in 2001 with the purpose of effectively enhancing the export promotional efforts of the Egyptian industrial sector within the rapidly growing online business community. The portal was officially launched in February 2005 and has in a very short period of time established itself as a professional, credible venue for global trading.
To date, TradeEgypt.com has worked closely with more than 2,000 Egyptian companies and in 2006 has provided them with more than 39,000 pre-verified, direct trade opportunities. Through its state-of-the-art applications and user-friendly interface, TradeEgypt.com clients have developed in excess of 3,000 product catalogues which have been promoted globally through the portal's wide-reaching online marketing campaigns.
"We are proud to be the pioneers in online trade assistance for Egyptian manufacturers and exporters," said Ezz Eldin El-Nattar, co-founding partner of EGO and director of marketing and sales. "We will continue our aggressive strategy of pursuing unique, exclusive and innovative services to help Egyptian companies effectively compete within international markets."
TradeEgypt.com has established various types of partnerships and affiliations with globally renowned entities in order to bring to its clients all this expertise under one umbrella.
In the past year TradeEgypt.com has grown exponentially. In only the first half of 2006 the number of unique visitors of the website grew by 151% while the number of posted trade leads increased by 168%. More than 15,000 foreign importers have joined the TradeEgypt.com community in addition to a little more than 5,000 raw material suppliers from around the world. Nearly half a million users visited TradeEgypt.com last year alone.
Today, TradeEgypt.com is recognized as the 12th most visited website in the world in the Business/Trade/Directories category in which B2B falls, according to Rankings.com, one of the most popular companies that rates websites.
"Effectively, TradeEgypt.com has strategically positioned Egypt among the primary sourcing destinations of the world by successfully achieving a top ranking within the search results of the major search engines such as Google, Yahoo, MSN and others for more than 17,000 trade related keywords," El-Nattar said.
"We believe our success will grow the business of Egyptian companies and satisfy our dream of bringing 'Egypt to the World and the World to Egypt,'" El-Nattar said. "We hope that by combining the power of the internet with our skills and resources, Egypt will be at the forefront of global business."
In February 2007, EGO has launched a new and improved version of TradeEgypt.com. The upgrade has a more user-friendly interface and improves on search engine compatibility. In addition to connecting traders with each other, prospective businesses can also find a long list of trade tips, statistics, directories and a full line of shipping and import/export tools on TradeEgypt.com.
TradeEgypt.com also unveiled its Trade Match Service to provide trade partners with a comprehensive set of simple web-based tools and a huge database of companies. The service allows buyers and sellers to first identify key industry players that have been pre-qualified to meet the highest standards. TradeEgypt.com then acts on behalf of both parties to facilitate the arrangement of one-on-one meetings between serious buyers and sellers to further develop more solid business relationships.
In order to complete its bouquet of business services, EGO Solutions Print & Product Agency was also established in 2006. EGO Solutions specializes in creative development of corporate identity and the production of marketing communications that are also necessary of effective promotion. EGO Solutions is an expert in several services such as brand architecture, print materials and signage. To date EGO Solutions has completed more than 100 successful projects for its clients within a short period of time.
"Our activities have brought EGO several steps closer to being a one-stop shop for businesses that want to trade at the highest level," El-Nattar said. "Online B2B is the future of business and we are happy to have established ourselves early on. Our plans for expansion are extremely dynamic and they include the launching of two new unique companies as well as EGO Holding."
© 2007 Al Bawaba (www.albawaba.com)
