Top Italian interior and exterior furnishing accessories brand VGNewtrend has made its regional debut with an exclusive retail outlet at one of Dubai’s premier shopping, dining & leisure destinations – Wafi City.
To be housed in the brand new extension, opposite Planet Hollywood, the exclusive 2700 sq. ft. VGNewtrend store has carefully selected items from artificial flowers and ethnic products to furnishing accessories, ceramics and glassware.
“We had already introduced our products to the market through exhibitions in Dubai. The response was phenomenal, we were extremely encouraged by this,” said Giancarlo Vanin, Owner and CEO of the company.
“We decided to open our first Middle East outlet in Dubai since this city is a trendsetter for the rest of the region. It is a matter of pride for us to introduce our brand in a location that fits perfectly with the VGNewtrend principles of quality, style and uniqueness - Wafi City.
The VGNewtrend collection has been designed by Giorgio Tesi and Raul Romaguera of G+R Design. It is a fusion of contemporary styles and craft traditions from various corners of the world. These articles are all hand made using the most diverse materials like leather, metals, ceramics, glass and exotic woods enhancing the value of many traditions, techniques and manual abilities.
“VGNewtrend is a leading Italian brand with a 50-year history behind it,” said Mike Davidson, Property Director, Wafi Properties, which owns Wafi City Mall.
“Wafi City Mall continues to attract top international brands making their Middle East debut, underlining its position as a shopping mall with wide appeal both locally and internationally. Shoppers will immediately identify with the tasteful elegance and creative designs VGNewtrend brings into the interior and exterior furnishings industry.”
Wafi City Mall’s new extension has 94,000 sq. ft. taking the total retail space to 400,000 sq.ft. Fifty new stores have been added taking the total to well over 230 retail outlets. (menareport.com)
© 2004 Mena Report (www.menareport.com)
