Starwood Hotels in Africa & Middle East are driving a new initiative to promote direct bookings on their branded websites by offering customers the chance to win back the room nights they booked and stay for free. With Starwood’s Best Rate Guarantee, launched mid 2003, offering the best deals on their branded websites, online customers now stand a win-win situation by knowing that they have the best deal online, and a chance to also win their stay for free.
“The Complimentary online room promotion was launched in mid-October 2004. We have had one winning couple since then from the U.K. who checked into Sheraton Cairo on October 30th “, said Jirayr Kececian, Area Director of Marketing for Africa and Middle East. They were so pleased to know that they have won their stay, and their comment was ” This is a fantastic hotel with a wonderful offer! I shall be sure to recommend the Sheraton Cairo to my friends", Kececian added.
