The Fullerton Singapore has outlined a strategic marketing plan to attract more business travelers and family vacations from the Gulf region. Teaming up with the Dubai based marketing company, Fusion Marketing Management, the Fullerton is looking to lure travelers to their property with a variety packages from cultural experiences to spa pampering.
Recently voted onto the Conde Nast Traveler's sixth annual 2002 Hot List of the world's top new hotels, The Fullerton is the only hotel in Singapore to join the ranks of the list of 52 best new hotels in the world, having been selected by travelers and travel writers.
Fusion Marketing Management, led by Director Nicki Page, will be responsible for supporting The Fullerton's expansion throughout the Middle East and will assist with providing regional oversight for overall operations and sales and marketing functions in the area.
The Fullerton is a 400-room luxury hotel after a $400 million makeover. The hotel officially opened its doors on January 1, 2001. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
