Mattress company Serta USA has tied up with Dubai Furniture Manufacturing Company (DFMC), part of AA Al-Moosa Group of Companies, for manufacturing and marketing Serta branded products in the Middle East.
DFMC has recently entered the retailing business by opening company showrooms for Serta products and the new showroom on Airport Road in Abu Dhabi is the latest addition. The showroom has designer collection products, which are distinctly different in concept and specifications from the products that are being sold by the dealers.
DFMC also manufactures and marketa King Koil, which is the brand leader in the premium segment of the mattress industry in the Middle East. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
