Dow Wire & Cable, a business unit of The Dow Chemical Company, and Saudi Electricity Company (SEC) hosted a joint technical workshop on June 29, 2009 in Jeddah to discuss SEC’s needs and state-of-the-art product solutions available for the utility company to optimize power delivery systems throughout the Kingdom of Saudi Arabia. The workshop was attended by officials from Saudi Arabia’s government electricity utility and industry experts. Presenters from Dow were Mr. Ramachandran, Global End-use Marketing Director for Dow Wire & Cable, Ashish Arora, Sales Manager for in India, Middle East and Africa (IMEA), and Milind S. Chavan, End-use Marketing Manager for the business in IMEA.
The technical workshop was unique in that it provided an opportunity for key value chain partners (Saudi Electricity Company, cable manufacturers, and Dow) to engage with one another to discuss Dow’s innovative wire and cable solutions and the benefits of using proven cable material systems to improve reliability and reduce life-cycle costs. Saudi Electricity Company acknowledged the benefits of the technical workshop, and Dow recognized the meeting as a significant opportunity for Dow to better understand and support the Saudi Electricity Company’s objectives.
“Dow is determined to actively seek opportunities with cable manufacturers and utilities to continuously improve cable performance and deliver customer-centric cable solutions. We are proud to partner with Saudi Electric Company to support their objective of achieving enhanced power delivery system reliability, with optimal life-cycle cost through proven materials systems,” said Mr. Ramachandran. “This is in line with the business’ global brand strategy to offer advanced material solutions to our partners”.
Dow Wire & Cable is the world's leading provider of advanced polymer technology-based solutions to the global wire and cable industry. Saudi Electricity Company and Dow have had an on-going discussion on underground cable system improvements for a year. In addition to world-class power, telecommunications and flame retardant/specialty cable applications, Dow Wire & Cable creates value for customers through solid research, product development, engineering and market validation expertise.
