Alesayi Electronics, the sole agent for National/Panasonic/Technics in the Kingdom of Saudi Arabia, has launched its Kingdom-wide road-show, showcasing its new line of Panasonic range. The road show was kicked off in Jeddah this week and will tour Riyadh and Dammam, targeting more than Alesayi dealers.
According to Alesayi Electronics, More that 60 new Panasonic products were showcased to the dealers. The two-hour meeting also included detailed products briefs and presentations delivered by Alesayi Electronics marketing team.
“The dealer convention which we launched is part of our comprehensive dealer strategy, which we adopted since Alesayi Electronics was formed in 1998,” said Kaissi. “We believe that our dealers are an integral part of our marketing and sales operations and a major contributor to our success.”
Alesayi Electronics’ dealer network covers 25 Saudi cities. The company recently established an authorized dealer service network of 50 dealers, which is supervised by Alesayi Electronics service department. The company has opened three showrooms in Riyadh, in Makkah International Market and Sawary Mall in Jeddah. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
