Salam International, the Qatar-based public shareholding conglomerate with operations in the Gulf region and across the Middle East, has announced that it has recently entered into an agreement with the Qatar Motor and Motorcycle Federation (QMMF). According to the agreement, Salam International will be the official sponsor of Nada Zeidan, the first Qatari female driver, for a period of two years.
As a part of its commitment to QMMF, Salam International will provide financial support to cover the purchase of Zeidan's new rally car; a bright yellow Mitsubishi Lancer Evolution, and spare parts in return for exclusive rights
to sponsor her participation for all future rallies in Qatar, Lebanon and the UAE, including the Rally of Lebanon on July 2, 2004. In addition, Salam International will lead and organise all media campaigns and promotions of the rally driver.
Speaking about the new initiative, Issa Abdul Salam Abu Issa, Chairman and CEO, Salam International, stated: "We have, over the last few decades grown from a local Qatari company into a regional and Middle Eastern group of companies with diversified activities. The company has registered phenomenal growth and is well recognized among customers as a name that stands for quality and value. Side by side with our success, we have taken a strategic decision to serve the community through several programmes and initiatives, sports being one of them."
© 2004 Mena Report (www.menareport.com)
