Russian packaging technology company, Termopak, which currently runs a service center in Sharjah, announced it is planning to expand its United Arab Emirates (UAE) operations with a dedicated machinery showroom in the emirate.
The Moscow-headquartered company said the planned 200 square-meter facility will showcase its packaging machinery range of shrink-wrap and vertical-form-fill-seal (VFFS) equipment.
The move comes as Russian packaging technology is increasingly challenging Western alternatives throughout the Gulf, according to a company press release. “Previously regional companies automatically looked to Europe for their packaging needs,” said Termopak Director Konstantin Feklin. “With the market becoming increasingly competitive, and price sensitivity an issue, more companies are investigating Russian solutions.”
According to Feklin, Russian packaging technology is often less than half the price of its Western counterparts, more durable and less complex. “Russian machines are heavy duty. They are designed for simplistic operation, are hard-wearing and easy to use,” he said.
Termopak is also gearing up for the launch, early next year of its latest VFFS offering. “We will introduce this machinery at the PackTech International exhibition in Dubai in January,” said Serguei Kouznetsov, Termopak general manager.
“At the show we will also demonstrate how our new UAE facilities will dramatically decrease product delivery time. Many regional suppliers are agents for international companies resulting in order fulfillment taking between 60-90 days. We will be one of the only packaging machinery companies to stock its entire product range here in the UAE, drastically cutting time-to-market,” concluded Kouznetsov.
Termopak is the sole Russian exhibitor so far confirmed for the biennial PackTech International event, which will be held at the Dubai World Trade Center from January 12-15. The show's exhibitor profile to date also includes companies from Europe, Asia, the Middle East and North Africa. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
