Morocco’s Royal Air Maroc (RAM) is targeting a 14 percent increase in passenger traffic by 2005. RAM is confident that it will increase business with African states by 18 percent and with North America by 27 percent, reported MAP.
In a bid to meet the Moroccan goal of attracting 10 million tourists annually to by 2010, RAM has implemented a series of measures to develop direct sales, reward programs and selling agencies with revenue generating potential. The airline is also mulling the possibility of adopting new tariffs for families and students.
This past March, RAM announced that it would go ahead with a $1.4 billion plan that it initiated in 2001 to renew its fleet. RAM agreed last year to buy 22 aircraft from supplier Boeing and four from Airbus between 2002 and 2013. Last year’s aviation crisis following the September 11 attacks on the US caused RAM to push back its contracts. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
