R.B.K. Middle East – the sole distributor for Reebok in the GCC, today announced the opening of a new Reebok store in the Al JIMI mall, Al Ain. The store is 1500 square foot and is Reebok’s 6th store in UAE and 10th in the region.
In his comments, Mark Greiner, Sales and Marketing Manager, R.B.K. Middle East, said: “Reebok has a strong presence across the region, both as part of various multi-brand sports outlets and Reebok Stores. To continue and enhance our reach and brand experience for our consumers, we constantly look at expanding our retail network. In addition to the new store in Al Ain, we will be opening a few more stores in the region this year”.
“Today’s Reebok is new, fresh and focused. A revolutionary product lineup that includes the Easytone – a shoe that is engineered to provide upto 28% more muscle activation of the leg, the return of the new yet ‘Classic Collection’ and 20 years of the ‘Pump’ are driving the change. There are more such products to be launched this year, of which ‘ZigTech’ promises to be another global hit for Reebok”, added Mark.
The opening of the Al Ain store was attended by Zena Habi - Reebok’s fitness expert. Reebok tied up with Zena last year and the association was in line with the brand’s increased focus in the women’s fitness space.
The new store showcases the entire Reebok collection that comprises of sports, fashion and lifestyle products across shoes, fitness gear, sporting equipment, sports jerseys and team collectibles. The store’s interiors will encompass similar façade as other Reebok stores across the globe, showcasing the characteristics of the Reebok brand and designed to offer a seamless display of collections to the consumers.
