Reckitt Benckiser, manufacturer and marketer of household brands like Pif Paf, Dettol, Harpic, Vanish and Veet, unveiled the new look for its leading pesticide product Pif Paf as well as the launch of a new variant within the range, stated a press release.
The pack designs and colors for the new Pif Paf range is designed to increase the pack's attractiveness, as well as aid the consumer with easy identification of the main product features, which insects the product can be used for, and clear usage instructions. There are no alterations to Pif Paf's formulations. The price will also remain unchanged.
The current aerosol range in the Middle East includes a Fly and Mosquito Killer as well as a Cockroach Killer. Pif Paf is now launching a Multi-Purpose All Insect Killer that is equally effective against both flying and crawling insects.
Reckitt Benckiser Arabia (RBA) is the local subsidiary of British-based Reckitt Benckiser. The company markets its products in about 180 countries around the world. RBA is based in Dubai and markets to 36 countries in the Middle East and in North Africa. The RBA portfolio includes a wide range of brands in fabric care, surface care, dishwashing, pest control, Aircare, health and personal care. — (menareport.com)
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