Improving regional market conditions and the launch of Middle East market-specific business and leisure products, have boosted Radisson SAS Hotels & Resorts' projected 2002 regional revenues. The hotel chain, operating eight Middle East and North Africa (MENA) properties with three more due to open in Egypt soon, embarked on an intensive first quarter sales campaign, which has, so far, resulted in $480,000 in confirmed business for 2002, according to a company press release.
"A range of new market-specific leisure and business products has also contributed to the soaring demand and should market conditions remain unchanged, this year's tentative revenue from our sales blitz should exceed $750,000," stated Mike Pilkington, regional director, sales and marketing at Radisson SAS Hotels & Resorts.
Hundreds of regional corporations and travel agencies in Bahrain, Egypt, Jordan, Kuwait, Oman and Turkey were targeted during the two-week sales blitz, which also secured more than $165,000 of business for 2003, Pilkington said. "Tentative 2003 revenue emanating out of the region stands at more than $300,000 and we are hopeful that next year we will improve on 2002's figure."
Radisson SAS Hotels & Resorts operates Middle and Near East properties in Amman, Aqaba, Baku, Istanbul, Kuwait, Manama, Muscat and Sharm Al-Sheikh. Properties in Hurghada, Taba and Al Quesir in Egypt are due on-line soon. Radisson SAS Hotels & Resorts currently includes 108 hotels in operation and 39 hotels under development in 37 countries and is the sole franchiser in Europe, the Middle East and North Africa for Radisson Hotels & Resorts.
Radisson Hotels & Resorts and its parent company Carlson Hospitality Worldwide includes 750 hotel and resort locations representing 130,658 guest rooms in 63 countries plus six luxury cruise ships sailing worldwide. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
