Y&R Lures top creative professional Mark Bamfield to Jordan

Y&R, the Kingdom’s leading full-service advertising agency, welcomes Mark Bamfield as its new Executive Creative Director. Bamfield’s work as a creative communication and strategy specialist extends over two decades, with experience working on campaigns on five continents. Along the way Bamfield has picked up numerous advertising honors, including two Gold Lions and a Gold One Show pencil. 

Bamfield’s continually changing portfolio of work includes integrated and digital marketing solutions across a range of industries; from airlines and automotive to technology. Y&R offers clients the full spectrum of integrated marketing services; with his variety of experience at such global creative agencies as BBDO, Batey, TBWA, and Saatchi & Saatchi, Bamfield is well-equipped to handle the diverse needs of Y&R’s clients. His recognized strengths in conceptual development and craft make him a perfect fit for his new role. 

In response to Bamfield’s arrival, Farida Shakhshir, Y&R’s Country Manager, remarked, “Y&R is the most awarded creative agency in Jordan and one of the most respected in the region. In this business though, you cannot simply sit back and rest on your laurels. To continue to function as a cutting-edge marketing and communication force in Jordan, we always have to be improving and evolving. We have always recruited top international talent like Mark Bamfield, believing that the creative abilities of skilled professionals like Bamfield are not only valuable in their own right, but also for the long-term creative development of our staff.” 

Bamfield has worked on marketing and advertising strategies for countless key global brands, including Apple, Mercedes-Benz, Nestle, Nokia, Unilever, Hewlett-Packard, Virgin mobile, and many others. Bamfield also brings to the table extensive experience in the airline industry, most recently with Singapore Airlines and previously with Emirates Air and Delta Airlines. 

MENACOM, part of WPP and Y&R Brands, with headquarters in Dubai, is the Middle East and North Africa region's leading communications conglomerate. The group includes advertising agencies Y&R and Intermarkets; public relations firms ASDA’A Burson-Marsteller and Polaris; direct marketing specialists Wunderman; and media specialist firm MEC. 

With over 1,200 employees in its network of 57 offices, MENACOM provides marketing communications services in 17 countries across the Middle East and North Africa.