Middle East receives the Xperia ion – Sony’s latest smartphone

Press release

Published August 9th, 2012 - 10:37 GMT

Al Bawaba

Sony Mobile Communications, today announced the Middle East availability of its recently launched Xperia ion smartphone – Sony’s latest offering from the Xperia range.

Unveiled during an exclusive media gathering hosted at Levantine, Atlantis Hotel, the Palm Jumeirah by Sony Mobile Middle East and Africa, the announcement sees the region become amongst the first to receive the exciting new Xperia ion.

The event included a demonstration of the feature-rich smartphone, highlighting the phone’s key features. A 12MP HD camera allowing users to watch, communicate and share in razor sharp clarity on a 4.6” Reality Display – Sony’s largest for a smartphone.

Designed for sophisticated smartphone users looking for the ultimate user experience, the Xperia ion offers powerful processing capability, fast internet speed, and innovative design, with the ultimate HD experience.

Speaking at the media gathering Rüdiger Odenbach, Vice President, Sony Mobile Communications, Middle East and Africa, said: “The Xperia ion, like its predecessor the Xperia S offers the most impressive display of any smartphone on the market, thanks to Sony’s Mobile BRAVIA Engine technology. This is also our largest display on a smartphone, further enhancing the user experience. Add to this Sony’s xLOUD technology and Exmor R BRAVIA® Engine for mobile, and the Xperia ion delivers our most powerful package yet.”

Xperia ion delivers a stunning viewing experience with powerful 1.5GHz dual-core processor for faster performance and 12MP HD camera with Fast Capture letting users take pictures in just above one second from standby mode. The smartphone also integrates easy HDMI connectivity for one touch sharing with DLNA, and is near field communication (NFC) enabled, allowing users to content with each other and enjoy an increasing number of NFC applications and services as well as Xperia SmartTags. Accessories are also available for Xperia ion including the SmartDock for Xperia ion which transforms your phone into a multimedia hub.

Odenbach added: “Xperia ion users will also be able to take advantage of our ‘connected entertainment experience’, offering seamless connectivity between all devices whether smartphone, TV, laptop or tablet and PlayStation – ideal for consumers looking to share and enjoy content.”

Available officially in the Middle East from September 2012 for AED 2299, Xperia ion will run on Android platform 4.0 (Ice Cream Sandwich).

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.