Union Coop Concludes Back-to-School Drive, Rewarding Shoppers via ‘Tamayaz’

Union Coop’s CEO Mr. Mohamed Al Hashemi has announced the successful completion of its ‘Back to School – 100 PRIZES EVERYDAY’ campaign rewarding customers with daily prizes through Union Coop s Tamayaz App Rewards Program.

From August 7 to September 14, the campaign rewarded participants with 3,900 prizes and interactive experiences. The campaign included daily deals on all Back to School essentials, school suppliers and electronics, an engaging start to the new academic season.

Participants were invited to play the Back to School Tamayaz App Digital Game. A wide range of prizes included Buy 1 & Get 1 vouchers for Dubai Parks & Resorts, Al Afdhal Digital Card vouchers up to AED 500, and electronics such as Asus gaming laptops, Apple iPads, Samsung Galaxy S23+ smartphones, Epson printers, and Sony headphones. Additionally, as grand prize, 10 lucky winners received AED 15,000 each in form of Al Afdhal Digital Cards.

Through the Back-to-School campaign, Union Coop aimed at offering a rewarding experience to its customers while creating memorable moments for families across Dubai.

The campaign also featured interactive activity stations at Etihad Mall and Al Barsha Mall from August 22 to 31. Shoppers spending AED 100 or more at Etihad Mall accessed the Bubble Dome play area, enjoyed by over 200 Kids. Meanwhile, Al Barsha Mall visitors received complimentary prizes and access to the Mumuso Play Area, featuring mascot shows and games that attracted more than 500 children.

The Back-to-School campaign by Union Coop successfully combined digital engagement with lively family entertainment, creating memorable experiences for customers across Dubai.