Union Coop Anchors ‘Back to School 2026’ on Year-Round Fixed Prices, Not Just Seasonal Discounts

Press release

Published August 16th, 2026 - 05:09 GMT

Union Coop Anchors ‘Back to School 2026’ on Year-Round Fixed Prices, Not Just Seasonal Discounts

Union Coop has launched its ‘Back to School 2026’ campaign, running from 3 August to 13 September across its showrooms, app and website. The campaign offers up to 50% off more than 1,000 products, from stationery and school bags to lunch boxes, water bottles, food essentials and electronics.

The offer sits on top of something that does not end when the campaign does. Union Coop holds fixed prices on 125 food and non-food essentials throughout the year, so families plan the school season against prices they already know.

Mohamed Al Hashemi, CEO of Union Coop, said:

“Families don’t need a seasonal offer as much as they need a price they can trust. We hold prices on 125 essential items all year, not only at back-to-school. This campaign builds on that. It doesn’t replace it. A discount earns the visit. A stable price earns the relationship.”

For Tamayaz members, the campaign adds a rewards program on top of the savings. One member wins a daily prize across all 42 days, including laptops, tablets, smartwatches, coffee machines, staycation vouchers and gym memberships. A single transaction of AED 200 or more, inclusive of VAT, qualifies for the daily draw. Under the weekly Tamayaz Millionaire draw, one member wins 1,000,000 Tamayaz points each week. As mega prizes, two members each win a Jetour T1 vehicle, with no minimum spend required. The first vehicle winner will be announced on 24 August and the second on 14 September.

Participation requires a registered Tamayaz account. In-store shoppers scan their digital Tamayaz ID at checkout; purchases through the app or website are recorded automatically. Holders of the Liv Tamayaz credit card by Emirates NBD earn up to 10% cashback at Union Coop, on top of their standard Tamayaz benefits.

The campaign also runs in-store activations, including product sampling, children’s workshops and fresh food initiatives, and gives visible shelf space to ‘Made in UAE’ food and non-food products.

Full terms and conditions are available on the Union Coop app and website.

Background Information

OMODA & JAECOO

OMODA & JAECOO is an innovative automobile brand pioneering the future of mobility globally, bringing to life the philosophy of new products, new technology, and new ecosystems in the Middle East under two distinct sub-brands, each with its own charm. Its pathbreaking vehicles enrich automotive experiences through their world-class design aesthetics, superb performance standards, and rigorous emphasis on environmental sustainability.

Dedicated to elevating every journey into an exhilarating experience and delivering exceptional value at every turn, OMODA & JAECOO’s elegantly designed vehicles place customers at the heart of the experience, seamlessly blending convenience, sportiness, and unrivalled entertainment options on the move.

The brand portfolio includes new energy hybrids and purely electric vehicles, underlining its commitment to environmental sustainability. Captivating the world with its first launches, OMODA C5 and JAECOO 7, the trendsetting automotive brand unveiled the pure electric OMODA E5, and the new energy, hybrid SUVs JAECOO J7 PHEV and J8 PHEV at its Ecological Conference, in Wuhu, China, reiterating the brand’s unwavering commitment to premium comfort, sporty style, and superior finishes.

Backed by rigorous testing, OMODA & JAECOO vehicles deliver top-notch performance and quality. With a focus on fuel efficiency and extended battery life for electric vehicles, the brand is contributing to shaping a low-carbon automotive universe.

Innovations such as the O-Universe and intelligent safety systems prioritise the well-being of users, focusing on smart living and future lifestyles. OMODA & JAECOO is not just redefining mobility but shaping a future where innovation, performance, and sustainability converge to create unforgettable automotive experiences.

OMODA & JAECOO was introduced to international markets as a marque of Chery, the fifth largest automobile manufacturer group in China and the largest Chinese automobile exporter since 2003, extending its 27-year legacy beyond borders.