Umniah launches the Generic Pack as an added value to the pre-paid lines

Press release

Published April 23rd, 2013 - 07:59 GMT

Al Bawaba

Based on its commitment to provide its customers with the best and latest services, Umniah Telecom has recently launched the Generic Pack service catered to the pre-paid lines, offering their subscribers the ability to choose from various suitable offers that would appropriately meet their needs.

The Generic Pack will enable Umniah to identify the number and amount of offers supplied to the retail sales market, while customers will be able to subscribe to their preferred packages after purchasing and activating the generic pack, using an easy mechanism through the Interactive Voice Response (IVR) .

Today, Umniah’s subscribers have reached 2.4 million, 95% of which are pre-paid customers providing them with 16 offers available at the local market that fall under this category allowing subscribers, especially those with limited income, to control their expenses by offering a variety of packages that would suit their different needs.

Umniah explained that the procedure to subscribe to this service will only take a few easy steps; after purchasing and activating the generic pack, the customer can choose his preferred package by dialing 1333. On the other hand, this offer will allow Umniah to control and reduce the number of prepaid lines produced and distributed through the sales networks (sub-commerce), which will greatly affect distributing the new lines to the market on time, making any changes on its products easier and faster to apply.

Umniah’s Director of Marketing Omar Al Omoush said: “The launch of this service comes to strengthen and add value to Umniah’s operations in the local market especially that the pre-paid category represents more than 95% of the mobile service subscriptions in the Kingdom."

As he also added that this step positively affects both the company and the subscribers, reflecting Umniah’s mission to provide its customers with the best offers that suit all segments particularly the youth and the ones with limited income."

Background Information

Umniah

Since its launch in 2005, Umniah continues to gain prominence as one of the region’s fastest-growing and most reliable telecommunications providers. Offering a diverse array of high-quality mobile, internet and enterprise solutions, Umniah has cultivated a loyal customer base of around 3 million customers in one of the region’s most competitive markets.