Rixos The Palm Dubai Sees Double Revenues and Occupancy With the Ultra-All-Inclusive Concept

Since its launch in early 2016, Rixos The Palm Dubai’s Ultra-All-Inclusive concept has seen remarkable success significantly increasing revenue for the resort. By the end of 2016, guests staying on the Ultra-All-Inclusive concept contributed 18% of the total occupancy with revenue of AED 14 million attributed to these guests alone. Noteworthy is the growth that has been observed this year with the occupancy rising to 30% year to date for guests booking the Ultra-All-Inclusive concept making up a total revenue of AED 24 million.

Rixos The Palm Dubai is the first luxury beach resort in Dubai to offer this unique Ultra-All-Inclusive concept which provides guests unlimited access to the resort’s selection of culinary delights and over 70 international brand beverages across all restaurants and bars throughout their stay at no additional cost. In addition, guests booking the Ultra-All-Inclusive concept benefit from the daily entertainment program that features a variety of day time and evening interactive activities including water sports, outdoor yoga, water polo, tennis, step aerobics, water gym, beach volleyball, and live performances by the resident DJ and music band.

For families travelling with little ones, the resort also offers a memorable holiday experience through its fascinating children entertainment program at Rixy Club. The fully supervised kids club which opens daily from 9am – 10pm features fun and educational activities such as magic shows, treasure hunting, cooking classes, handicrafts, talent shows, and much more.

Cenk Ünverdi, General Manager of Rixos The Palm Dubai, said in a statement, “While the all-inclusive concept is popular in tourist destinations worldwide, it was relatively unknown in this part of the world, and we had anticipated the enormous success we have had. As a team we’re really excited to be the first resort in Dubai to offer such a unique concept which caters to individuals, couples and families alike reaffirming our commitment to providing world-class luxury hospitality.”