Two du customers receive the experience of a lifetime: lunch with Sir Alex Ferguson!

Press release

Published April 2nd, 2012 - 09:41 GMT

Al Bawaba

Two du customers have lived their dream, after du presented them with an exciting, once-in-a-lifetime chance to have lunch with the legendary Sir Alex Ferguson! The lucky pair was treated to Platinum Suite seats for a Europa League match against Atletico Bilbao held recently in March, before meeting with the manager of Manchester United Football Club (MUFC) in England.

Obren Lekic and his wife Hernandez travelled to the UK to enjoy their exclusive MUFC experience, which included flights and accommodation.

“I’m not sure I’ve got enough superlatives to describe it properly, but it was an experience of a lifetime for me and my wife,” said Lekic. “The whole experience was extremely well organised by both du and Manchester United. Sir Alex was very gracious, friendly, warm and open. It was just an amazing experience from start to finish and I’m very grateful to everyone who made this happen for us.”

“It is our pleasure to have made even more customers’ dreams come true, by sending them to get up close and personal with their sporting heroes,” said Farid Faraidooni, Chief Commercial Officer, du. “We enjoy adding life to life in as many new and exciting ways as possible, and our partnership with Manchester United Football Club allows us to give our customers exclusive access to one of the world’s most popular sports teams.”

In addition to Obren and Hernandez’s thrilling experience, Mubiri Brian, a fan of the team since 1998, was presented with a signed MUFC jersey by Hala Badri, Executive Vice President, Brand and Communications, du. Having arrived in the UAE eight months earlier with a dream of always winning something from MUFC, he couldn’t believe it when du called him to tell him he’d won after subscribing to Manchester United Content. Brian stated that he believe the special MUFC updates available through du’s mobile content is very important, especially for people such as himself who don’t have time to watch TV.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.