Tag Heuer Ice Race by Ahmed Seddiqi & sons set to achieve pole position amongst the regions

Press release

Published February 5th, 2012 - 08:24 GMT

Al Bawaba

Racing into the top slot as this year's most anticipated adrenaline charged events is the 2nd Tag Heuer Ice Race organized by the region's leading timepiece retailer, Ahmed Seddiqi & Son's. All set to gear into action on the 10th and 11th of February 2012 in the Dubai ice rink at The Dubai Mall, guests will be able to test their skills of precision and performance on a frozen surface, while racing with state of the art, specifically modified sports-karts.

"As the Middle East isn't normally associated with ice-centric events, we are extremely proud to be able to partner with Tag Heuer once again and to support such an unusual and memorable event. Sublime designs and meticulous timekeeping are synonymous with Tag Heuer and these are easily transferrable to the racing industry, where every second counts. I look forward to welcoming participants to compete and experience the thrill and rush of being part of such an iconic race" stated Mr. Mohammed Abdulmagied Seddiqi, VP of Sales & Retail, Ahmed Seddiqi & Sons.

Local residents and visitors will also have a chance to cheer on the contenders and watch the thrilling race at Dubai Mall from 10:00 a.m. – 10:00 p.m. on the 10th and 11th of February 2012.

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.