Starwood Hotels & Resorts launches multi-lingual Online news service for members of the media

Press release

Published November 6th, 2012 - 09:01 GMT

Al Bawaba

Starwood Hotels & Resorts today launches an engaging and multi-lingual news portal designed to provide international journalists, bloggers and other external audiences with easy access to major Starwood news. This includes corporate and financial announcements, the latest news on the company’s nine unique and compelling lifestyle brands and Starwood Preferred Guest (SPG) offers and promotions. Created to shake up the traditional corporate news page, the new Starwood Media Centre uses innovative design and the latest technology to deliver major news, high-definition video content, high-resolution images and social media channels in an easy-to-use format, specifically targeted to the needs of today’s journalist.

In an effort to reach global media audiences, Starwood Media Centre currently offers content in seven different languages including English, Spanish, French, Italian, German, Arabic and Russian. The site provides direct access to Starwood’s social media channels including Facebook, Twitter and YouTube and offers a RSS feed. In addition to the web portal, Starwood has also launched a Starwood Media Centre mobile application providing access to news, company information and contact details at the touch of a button for journalists on the go.

“With the creation of Starwood Media Centre, we wanted to completely re-invent the way in which we communicate news to our target audience of journalists around the world with a focus on quality content, brand-driven design and advanced technologies,” said Oliver Bonke, Senior Vice President, Sales & Marketing, Starwood Hotels & Resorts, Europe, Africa and Middle East Region (EAME). “As the market leader in digital innovation, we are proud to once again differentiate ourselves in the hospitality industry with the launch of Starwood Media Centre.”

Background Information

Starwood Hotels

Starwood Hotels represents one of the world's largest hotel and leisure companies. It conducts its hotel and leisure business both directly and through its subsidiaries. Its brand names include St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points, Aloft, and Element

Starwood Hotels' business emphasizes the global operation of hotels and resorts primarily in the luxury and upscale segment of the lodging industry. It seeks to acquire interests in, or management or franchise rights with respect to properties in this segment. At December 31, 2009, its hotel portfolio included owned, leased, managed and franchised hotels totaling 979 hotels with approximately 292,000 rooms in approximately 100 countries, and is comprised of 63 hotels that it owns or leases or in which it has a majority equity interest, 440 hotels managed by the company on behalf of third-party owners and 476 hotels for which it receives franchise fees.