Spectrami conducts a training workshop for its partners in the Middle East region

Press release

Published June 20th, 2012 - 10:52 GMT

Anand Choudha, Managing Director, Spectrami

Spectrami, the leading value added distributor in the MENA region recently conducted a successful training workshop on Copy Data Management in association with Actifio, the Protection and Availability Storage (PAS) platform company.

The workshop focused on the challenges faced by large organisations and enterprises across the Middle East region to counter the growing menace of Copy Data Management at a rapid pace, which is spiralling the cost of managing storage out of control.

Spectrami along with Actifio update its channel partners about the latest global trends in the storage space and how Actifio with its breakthrough Protection and Availability Storage (PAS) technology platform can help their customer particularly large organisations and enterprises reduce their storage cost by 90%.

Recently, Gartner rated Actifio, Protection and Availability Storage (PAS) platform as the new ground breaking technology in copy data management and named Actifio a ‘Cool Vendor’ in Storage Technology for the year 2012.

Experts from both Spectrami and Actifio presided over the sessions. Steven Blumenau, worldwide head of sales for Actifio presided over the workshop, which was attended by several key partners STME, ISIT, Wipro among others.

Anand Choudha, Managing Director, Spectrami, said, "This workshop is as part of Spectrami strategy to work closely with its partners and does knowledge transfer for them to be able to support the customers in presales and post-sale implementations with an objective to create a strong ecosystem of partners for Actifio in the region.”

This initiative was the first in the series to be held across the region and Spectrami plans to roll out similar kind of workshop in other parts of the Middle East region including, Saudi Arabia, Qatar, Oman among others.

Background Information

Spectrami

Spectrami had a very humble beginning as a two-member team in July 2011 with a clear objective to redefine “value” in the value-added distribution space.

Initial success was achieved by introducing niche and specialized vendors with a full 360-degree service offering, as part of our vendor extension model (VEM). As we grew at a breathtaking pace in the subsequent years, we have maintained the ability to keep innovating and adapt to the ever-changing demands of the vendor and reseller eco-system. With more established vendors joining us, we have created a robust and scalable model to suit the needs and demands of all of them.