Sony Ericsson introduces Xperia arc S in the UAE

Press release

Published September 28th, 2011 - 12:14 GMT

Al Bawaba

Sony Ericsson today announced the Middle East launch of Xperia arc S, the fastest and the most entertaining smartphone from the Xperia family. The award-winning Xperia arc S comes with a 1.4GHz processor, delivering 25 per cent faster camera start up and media conversion, as well as 20 per cent quicker web page rendering compared to Xperia arc.

Ruediger Odenbach, General Manager, Sony Ericsson Middle East, said: “Xperia arc S is the fastest and most entertaining Xperia to date. It clearly demonstrates the premier range of smartphones in the Xperia family that are embedded with features and offer a great entertainment experience.”

Xperia arc S includes best-in-class Sony technology such as 3D sweep panorama that enables images to be captured in 3D and then viewed by connecting the phone using the HDMI output to a 3D TV. Xperia arc S has a visually brilliant 4.2” Reality Display with Mobile BRAVIA Engine, an 8.1mp camera with HD video capability and Sony’s award winning Exmor R for mobile image sensor that enhances still images and videos even in low light conditions.

Consumers also have access to a unique social entertainment experience of sharing through Facebook inside Xperia, in addition to the extensive world of Android with over 250,000 applications.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.

Company Profile

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.