Sony Ericsson’s Mix Walkman phone now available in stores

Press release

Published September 14th, 2011 - 09:45 GMT

Al Bawaba

Offering the best in class music entertainment, Sony Ericsson’s latest offering, the Sony Ericsson Mix Walkman phone, highlights the company’s customer-sensitive design orientation.

The phone integrates full touch functionality with a corner user interface similar to that available in the Xperia mini range. Packed with features, the gadget includes a camera enabled with video recording and WiFi connectivity for chatting and browsing.

Rudiger Odenbach, General Manager, Sony Ericsson Middle East, said: “We expect the new Mix Walkman phone to be extremely appealing to consumers that are passionate about music. The Zappin function, Karaoke, TrackID and 3.5 mm audio jack which compel customers to use their favourite pair of headphones are some of the unique features that the device offers. Extras such as the wireless MBS-400 and MBS-200 speakers deliver high quality audio with panache.”

The Sony Ericsson Mix Walkman provides a new and fun way to listen to music. Simply pressing the Zappin key allows a preview of the chorus of the next track, making it easy for the user to choose a favourite song. A karaoke function also enables the vocal track from songs to be lowered instantly, allowing music enthusiasts to sing along with their favourite tunes.

The look and feel of the phone can be personalized with a range of exchangeable colour bands that come with the phone.

The Sony Ericsson Mix Walkman is priced at AED599, and is available across all major retail outlets across the Middle East.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.

Company Profile

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.