SHOE MART Gulf named title sponsor for Bigg Boss Season 5 in the Middle East

Press release

Published October 6th, 2011 - 12:02 GMT

BIGG BOSS season 5

SHOE MART Gulf, the region’s leading retailer in fashion footwear and accessories with 104 stores across 30 countries worldwide will be the official Middle East title sponsors for BIGG BOSS season 5 to be broadcast on Colors TV. The first ever association between SHOE MART the renowned fashion footwear retailer and Colors TV the leading entertainment provider, promises a full season of thrill-a-minute excitement for reality show followers in the region.

Nikhil Chaturvedi, Manager Marketing SHOE MART said, “SHOE MART is proud to be associated with Colors TV and Bigg Boss, a show whose popularity and viewership has been increasing over the previous seasons. Reality television has brought audiences closer to their favourite stars and to the people they only see and read about in the media, in a very different light, creating an impact on their lives. Every product of SHOE MART is created keeping the customer in mind and the lifestyle impact we intend to make, and this reality show reaches out to large section of our target audiences across the region. Hence it was only fitting to be named as title sponsors for this show.”

SHOE MART will run as title sponsors across the next 3 months on the channels network across the Gulf region.

Background Information

Shoe Mart

Part of the Landmark Group, SHOEMART was founded in Dubai in March 1990 and has since expanded to over 163 stores across 13 countries worldwide.

Featuring an extensive collection of fashionable, contemporary footwear and bags, as well as a vast array of accessories, our products walk the line between trendy and classic. In addition to their own collections, SHOEMART proudly represents international brands such as Carpisa, Ecco, Dumond, Foot Solutions, Kurt Geiger, Nose, Pablosky, Radley, Steve Madden and Via Uno.