Second Cup coffee cart proves popular at Comex 2012

Press release

Published May 8th, 2012 - 12:02 GMT

Al Bawaba

The Second Cup Coffee Cart was recently featured at one of the largest exhibitions in Oman, COMEX 2012, where it proved to be exceptionally popular drawing impressively large crowds given the high demand for specialty coffee.

For the first time, the Second Cup Coffee Cart was set-up for maximum capacity use. Jannat Moosa, Marketing Director at Bin Mirza International, said that the six-hours needed to assemble the cart was insignificant in comparison to the number of customers that flocked to order their Second Cup signature drinks and snacks from the large variety on display.

Encompassing 12 square meters, the Coffee Cart features four working stations to serve a wide selection of signature hot and cold beverages available at any Second Cup branch across Muscat.

Moosa went on to say that the Second Cup Coffee Cart is now available to rent for private occasions and functions.

Background Information

Bin Mirza International

Established in January 2004 by Hani Ali Mirza, Partner and Managing Director, Bin Mirza International has since become a pioneer in the hospitality industry bringing leading international brand that cater to the tastes and culture of the Omani people.

BMI started its business by obtaining Second Cup Cafés from Canada and Nando’s Peri-Peri Chicken Restaurants from South Africa. In 2005, the Company also obtained the franchise rights of CinnZeo Bakery Cafés and BreadTalk.

BMI will continue to build on the foundation of a local company with world-class standards that is committed to quality and incomparable product and service offerings.