SAS to showcase strategic solutions for financial services at MEFTEC 2012

SAS, the leader in business analytics software and services and the largest independent vendor in the business intelligence market, will be throwing the spotlight on its diverse range of banking and finance solutions at the eighth edition of MEFTEC 2012. The event is set to be held from April 25, 2012 to April 26, 2012 at the Dubai International Convention and Exhibition Centre (DICEC). For the second consecutive year, SAS is participating as the Silver Sponsor for MEFTEC, which has been positioned as the world’s premiere financial technology event for emerging markets. 

During the event, SAS will demonstrate how more than three decades of experience in providing financial solutions for the banking and financial industry has translated to customer success in the Middle East. From advanced analytics resulting in fact-based decisions to adaptation of business models to strengthen business, achieving key strategic goals and complying with ever-changing governmental regulations. All of which, have undeniable bottom line impact--transforming the way SAS customers do business within the region. Haider Devjani, Chief Information Officer for Soneri Bank, one of Pakistan’s leading banking institutions, will convey the key benefits and positive results gained from using SAS software in his talk entitled, ‘Aligning technology for business strategy.’ The SAS stand will be located at T2, Hall 6 of the DICEC. 

This year’s event, aims to put major focus on the financial technology segments of the Middle East, Africa and South Asian (MEASA) region. In line with this, SAS will be highlighting the significance of using world class, high quality and reliable solutions that can help improve key financial tasks like credit scoring and risk management for banking, liquidity and credit. The company will also promote its key line of software solutions like enterprise risk management, social network analysis and anti-money laundering, which have been developed to help address fraud and financial crimes. 

“The international banking and finance industry remains active and innovative, ably demonstrating its on-going recovery from the impact left behind by the recent economic downturn. We are confident that growth will continue globally, particularly across emerging markets from the MEASA region,” said Shukri Dabaghi, General Manager, SAS ME. “Our participation at this most sought after event of the financial technology market, will once again allow us a strategic platform to promote the significant advantages of our wide range of software solutions and services. We are also looking forward to meeting new clients and potential partners—exploring opportunities that can help SAS drive more growth and reinforce its market presence in the region.” 

MEFTEC is the world's premier financial technology event for emerging markets that aims to connect IT decision-makers from the financial industry with leading-edge solution providers. Now on its eighth successful year, MEFTEC is run like a private club with delegate admission limited to the financial industry's finest IT buyers and exhibitor attendance to an elite band of leading-edge financial technology vendors.