Samsung leads the UAE monitor market with 26.67 percent share

Samsung Electronics a global leader in digital media and digital convergence technologies, today announced that according to data provided by the market research agency IDC, it is leading the UAE monitor market with a 26.67 percent market share as of the first quarter of 2012, making them the no.1 monitor vendor in the UAE.

According to IDC, Samsung has achieved robust growth in the UAE by posting a 25.5 percent growth from the first quarter of 2011 to the first quarter of 2012 and a 59 percent growth from the fourth quarter of 2011 to the first quarter of 2012. This growth was fueled by Samsung’s successful line-up of LED and LCD monitors in the country, which offer sophisticated functionalities and an enhanced multimedia experience.

The company has performed exceptionally in the GCC as well. According to IDC, in the Gulf, Samsung recorded a 37.6 percent increase from fourth quarter of 2011 to the first quarter of 2012 in monitor sales following the launch of its new line up of LED monitors. Samsung’s monitors currently hold an average of 25.35 percent market share across the region.

“As the global leader in display technology, Samsung aims at differentiating its products by incorporating innovative design and technology elements that deliver tangible value to customers,” said Anupam Birla, Business Head of Visual Display Unit at Samsung Gulf Electronics. “According to the market research agency, IDC, in the fourth quarter of 2011, our market share in the UAE stood at 16.30 percent. With the introduction of our comprehensive range of LED and LCD monitors, we were able to capture 26.67 percent of the UAE’s monitor market in the first quarter of 2012.”

Keeping in line with its business strategies, Samsung last year introduced a competitive portfolio of monitors that integrated innovative technologies with market-leading picture quality and unique designs. Shifting the paradigm of the monitor industry and delivering a market leading viewing experience, in 2012, Samsung introduced products that extend the monitors role of being a PC peripheral to becoming the center of users’ desks by incorporating complete multimedia solutions and mobility options.

“In 2012, we will be focusing on further cementing our leadership position within the display industry by introducing new products such as the Smart Station Monitor and MHL (Mobile High-Definition Link) technology enabled, Samsung 550 & 750 Series LED monitors in the region,” Mr. Birla added.

The Samsung Smart Station monitor (model: C24B550U) provides the ultimate hub monitor solution, similar to a docking station. Users can connect all their devices directly to the Smart Station monitor using its multiple connectivity options. Incorporated with Samsung’s proprietary Mobile Control technology, users of the Smart Station can easily control multiple connected mobile devices with a single keyboard and mouse. In addition, users can connect their notebook PC to the Smart Station thus providing users with a simple and convenient way to multitask and increase productivity.

Utilizing the revolutionary Mobile High-Definition Link (MHL) technology, the new Samsung 550 & 750 Series LED monitors enables users to directly connect their MHL certified smartphone to view Full HD content, gaming, web browsing and charging. They can instantly view their mobile content in Full HD on the 27-inch Samsung 550 & 750 Series LED monitors with a simple press of the dedicated hotkey located on the monitor’s front panel.