Samsung Levant participates in IFA 2011

Samsung Electronics, a global leader in digital media and digital convergence technologies, recently participated in the IFA “International Funk Austellung” which was held in Berlin, Germany. 

From Samsung Electronics Levant a delegation of its main partners and stakeholders attended the trade show. The delegation included its distributors and media partners from the Levant region. 

The global trade show for consumer electronics and home appliances, hosted among Samsung Electronics more than 2000 exhibitioners representing more than a 100 countries. During which Samsung displayed its Campaign “Smarter Life, A Smarter World”. 

Through the “Smarter Life, A Smarter World” campaign, Samsung showcased its true understanding of the consumer’s needs from the various products, launching a series of vignettes for each of Samsung’s products displayed at the show. 

Samsung’s line up of products highlighted at the IFA 2011 included the launch of the new, virtually edgeless 60-inch D8000 TV, which features an ultra narrow bezel, including new content and apps partnerships such as Real Madrid and Berliner Philharmoniker. Among the launches also was Samsung’s 2011 flagship NX200 camera, with its premier compact system that possesses a 20.3 megapixel APS-C CMOS sensor. Also launched the Series 7 CHRONOS Notebook PC at the press conference today, heralding a new age in premium computing. Samsung also lunch a number of home appliances products such as an expanded range of ecobubble™ washing machines, and a new G-Series refrigerator. 

And to further expand on the smarter lives concept among its consumer base, Samsung introduced a number of new mobile products, including the GALAXY Note, GALAXY Tab 7.7, the Wave 3 and the GALAXY WiFi 3.6. 

Commenting on Samsung’s participation in the IFA 2011 and series of state of the art launches, Sang Sok Roh, CEO of Samsung Electronic Levant said: “Samsung invests $8.1 billion U.S. in research and development to truly understand our consumers’ needs and accordingly contribute to a “Smarter Life. A Smarter World”.” He also added “Samsung’s products are innovative and are continuously upgrading. We are excited about the future and what it holds in terms of breakthrough technologies from Samsung.”