Samsung’s Smart TV launches strategic collaboration with STC’s Invision

Press release
Published August 17th, 2011 - 06:14 GMT

Al Bawaba
Al Bawaba

Samsung Electronics, a global market leader in digital media and digital convergence technologies, announced the start of its Ramadan promotion and strategic collaboration with Saudi Telecom Co (STC) in providing customers with a chance to win a one year subscription to STC’s interactive TV application “Invision” when buying a Smart TV – an initiative reasoned to be one of its kind.

Samsung’s Smart TV concept is all about allowing the users to do more and keep the experience simple, rich and interactive, and Samsung’s joint promotion with STC’s “Invision” service will keep that concept alive. The Advanced Interactive Television Service will offer the best TV viewing alongside Samsung’s Smart TV, allowing users to benefit from the array of features provided by both.

Coinciding with the Holy month, Samsung’s Ramadan Promotion offers buyers of a Smart TV a coupon enabling them to have a chance at winning a subscription to STC’s interactive application “Invision” and a STB receiver for one year, including the special feature of a library of TV shows and programs and the “Stop and Rewind” attribute, allowing viewers to manage time and control what they view and when they view it so that they never miss a thing. This offer comes as one of a few attractive offers Samsung continues to present to it’s customers in order to maintain meeting their needs of the growing demands in the field of communication technology and consumer electronics.

“The day and age where the television and viewer can communicate has arrived. Samsung’s Smart TVs provides an unprecedented viewing experience, and today, alongside our strategic partnership with STC, we strive to continue offering our customers only the top notch experience with the chance to explore STC’s “Invision”,” stated Mr. Asim AlQahtani, Audio Visual Marketing Assistant Manager at Samsung Electronics, Saudi Arabia.

Mr. AlQahtani continues, “Integrating Samsung’s Smart TVs extravagant technology features with the services provided by “Invision”, viewers can now embark on the ultimate TV experience. Through this strategic collaboration, we will ensure to provide the Saudi market with the most up-to-date technologies available to be in line with the global market.”

It is worth mentioning that Samsung had recently launched a strategic partnership with Saudi Telecom Co to enhance both parties’ capabilities to introduce the best services, products and solutions to their customers, which this collaboration only adds to enhance. 

Background Information

Samsung Electronics Levant

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.

Saudi Telecom Company (stc)

We are a world-class digital leader providing innovative services and platforms to our customers and enabling the digital transformation of the MENA region

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