Rotana Hotels Celebrates 25th Anniversary With Global TV Campaign

Press release

Published October 3rd, 2017 - 07:53 GMT

In honor of Rotana’s roots, the company hired the Emirati filmmaker Ahmed Abdulqader to direct the new campaign. (Shutterstock)

In celebration of its historic 25^th anniversary milestone, Rotana, one of the leading hotel management companies in the region with hotels across the Middle East, Africa and Turkey, has launched a global TV campaign that will be rolled out this month.

Conceptualized by the global advertising network Spirit, the narrative of the TVC captures Rotana’s brand promise of ‘Treasured Time’ while highlighting its brand values represented through ‘The Rotana Life’, with the word ‘LIFE’ serving as an acronym for Long-term, Innovative, Friendly and Ethical.

In honour of Rotana’s home-grown roots, the company commissioned the pre-eminent independent Emirati filmmaker and cinematographer, Ahmed Abdulqader to direct the movie. Ahmed’s high-profile portfolio of clients includes international brands and advertising agencies as well as government and nonprofit organizations locally, regionally and internationally.

“2017 is a special year for Rotana as we complete 25 years of operations and mark a historic milestone in our growth journey. In many ways, the campaign is our way or sharing our happiness and excitement with our guests who are placed at the heart of our story. It is the experiences and moments they have come to enjoy, cherish and associate with the Rotana brand that define our core success. This campaign celebrates this relationship through our brand values and our promise of delivering ‘Treasured Time’ to our guests, each time,” said Amal Harb, Corporate Vice President – Marketing, Rotana Hotel Management.

“Rotana’s TVC is a reflection of the company’s leadership position in the region, which is aptly captured in the narrative through the different scenes shining a light on the experiences that have made Rotana the preferred hospitality partner of guests from around the world. We congratulate Rotana on completing 25 years of operations and feel proud that we could be a part of this phenomenal achievement,” said Hani Haddad, Chairman and CEO, Spirit.

The campaign will be aired on all leading global TV networks including CNN, MTV, TV5, France 24, Sky News Arabia and all MBC channels just to name few.

Background Information

Rotana Hotel Management Corporation

Rotana was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias.

Operating as Rotana, it opened its first property in Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East and North Africa.

Rotana is a company offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry.

Rotana aggressive expansion plans have seen the company grow from 2 properties in 1993 to a total of 70 by 2014. With several further properties planned for opening and new projects in the pipeline confirming the company's intention to have a Rotana managed property in all the major cities throughout the Middle East and North Africa within the next five years.