Record-Breaking Fiat 500X: The 500,000th Unit Is Produced

Press release
Published July 8th, 2019 - 11:38 GMT

The Fiat 500X is available at showrooms across the Middle East.
The Fiat 500X is available at showrooms across the Middle East.
Highlights
The landmark achievement is yet another chapter of success in the story of this model

Fiat is celebrating a major milestone with the production of the 500,000th unit of its popular Fiat 500X model at the Melfi plant in southern Italy. The landmark achievement is yet another chapter of success in the story of this model, which has led its segment in Italy and been a permanent fixture in the European top ten since its launch in 2014.

With half a million units of Fiat’s famous crossover rolling off the production line in just five years, it was befitting that the car that completed this record achievement was a 500X 120THedition, a special series model launched earlier this year at the Geneva International Motor Show to celebrate the Fiat brand's 120th anniversary. The edition features a two-tone (black and white) Tuxedo livery, available on the 500X for the first time, equipped with a 150HP 1.3 FireFly Turbo engine and DCT dual clutch automatic transmission.

The impressive production record was set at the Fiat-Chrysler Automobiles (FCA)plant at Melfi, one of the world's most innovative automotive factories, which currently builds the Fiat 500X and Jeep Renegade models destined for export to more than 100 countries worldwide. In its 25 years of operation, the FCA Melfi Plant has focused on creating high quality products through optimal production process efficiency, coupled with the motivation and training of highly skilled workers at its Academy, the real jewel in its crown.

The Fiat 500X is available at showrooms across the Middle East. In the Sultanate, Fiat is available at Dhofar Automotive showrooms. For more information on Fiat or to book a test drive, customers can visit their local Dhofar Automotive showroom, or call +968 2458 4530. 

Background Information

Dhofar Automotive Company

Established in 2010 as a joint venture between The Zubair Automotive Group and Shanfari Automotive, Dhofar Automotive is an authorised distributor for Chrysler, Dodge, Jeep, RAM, Fiat, Fiat Professional, Alfa Romeo, and Mopar brands in Oman. 

Over the past seven years, Dhofar Automotive has built a strong reputation for its total commitment to deliver innovative and exceptional customer service in both sales and after sales. Continuing to invest heavily on network expansion and facility enhancement, the company today sports six showrooms and nine service stations across the county, placing itself as amongst the strongest dealership networks in the country.

Supported by Fiat Chrysler Automobiles Middle East and backed by the iconic personalities of its eight distinct brands, Dhofar Automotive continues to secure a healthy market share for each brand it represents. The company’s ultimate goal however, has always been to become a trusted lifetime partner for each and every one of its customers.

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