Rasasi spreads fragrance across Saudi Arabia, opens new outlet at Abraj Al Bait in Makkah

Press release

Published September 25th, 2011 - 11:03 GMT

Al Bawaba

Rasasi Perfumes, one of the leading names in the regional retail landscape offering a wide range of Oriental and Western fragrances, has announced the opening of its new outlet at the prestigious Abraj Al Bait development in the heart of Makkah, Kingdom of Saudi Arabia.

The new store offers the entire range of fragrances from house of Rasasi perfumes, which has carved a niche for itself with over 23 outlets across the Kingdom of Saudi Arabia. The new store is situated at Level P11 at Abraj Al Bait and offers a trendy, exclusive and luxurious environment, extending a unique experience to customers.

A landmark development in Makkah, Abraj Al Bait comprises seven towers and is in close proximity to Haram Plaza and is integral to King Abdul-Aziz Two Holy Shrines project. Besides housing the King Abdullah Islamic Science Center and an ultra-modern medical centre, the commercial hub comprises around 600 stores featuring world-leading brands offering you a wide range of retail options in the most sacred site in the world.

The opening of the new outlet at Abraj Al Bait is part of Rasasi’s strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach across the region and making it more accessible to customers.

Mr. Imtiyaz Kalsekar, Director- KSA for Rasasi Perfumes, said: “The launch of our new store at the Abraj Al Bait in Makkah, the most sacred place on Earth, reinforces our commitment to make our products accessible to everyone around the globe. The new store is part of our strategic expansion plans across the region and will go a long way in our growth momentum in the Kingdom.”

He added: “Our new outlet offers a complete luxurious look, in harmony with our vision and philosophy. We will showcase our entire range of unique fragrances and products to meet discerning consumer requirements and preferences from around the world.”

The consumption of cosmetics and perfumes in Middle East ranks among the highest per capita worldwide and the average purchase-estimates of beauty products in the region touch $350 per head.

Background Information

Rasasi Perfumes

Rasasi Perfumes Industry LLC is a family owned business in Dubai, founded in 1979 by visionary Abdul Razzak Kalsekar.

His vision is now been carried forward by his six sons, each dedicated to carry forward a specialized task, yet collectively achieve the core objective of brand growth.