Rasasi reinforces market leadership; opens outlet at Safeer Mall in Sohar

Rasasi Perfumes, one of the leading names in the regional retail landscape offering a wide range of Oriental and Western fragrances, announces the launch of its new outlet at Safeer Mall located at Sohar across the Sultanate of Oman. 

The new store, which is Rasasi’s 14^th outlet in Oman, offers the entire range of fragrances from the House of Rasasi, which has carved a niche for itself with numerous outlets across the GCC region. The new store is not just a place to shop for fragrances but a treasure trove of one of the widest collection of exotic fragrances in a warm and welcoming ambience, thus extending a unique experience to the customers. 

Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “We are thrilled with the launch of our new store at Safeer Mall in Sohar, Oman, which is a strategic market in our regional growth strategy. Our new outlet offers a luxurious look, in harmony with the House of Rasasi’s dynamic vision and philosophy. We will showcase our entire range of unique fragrances and products to meet discerning consumer requirements and preferences in the Sultanate.” 

The opening of the new outlet at Safeer Mall, Sohar is poised to keep Rasasi at the forefront of the beauty retail industry by consistently expanding its reach across the region. The company’s business has grown steadily since its inception three decades ago. Today, Rasasi manufactures a wide range of Oriental and Western perfumes with a strong distribution network spread across the world and a retail network throughout the Middle East.