Rasasi Perfumes eyes the luxury segment

Rasasi Perfumes, one of the leading perfume brands in the Middle East today announced its plans to further consolidate its presence in the luxury perfume segment. The announcement comes in wake of a robust demand for more premium perfumes across the region and the increasingly changing consumer preferences.

The company has been working on a pipeline of oriental perfumes that match the class and sophistication of international brands in terms of look and feel, but far exceed the quality when it comes to authenticity of fragrances and natural ingredients, besides capturing the famed mystique of Oriental perfumery that adds a timeless and legendary allure to the perfumes of Arabia.

“We are focusing on strengthening our luxury perfumes vertical and product development is in full swing. The tremendous success of our first premium series LaYuqawam and the subsequent Dhanel Oud products coupled with a growing demand for luxury perfumes from our loyal patrons has been very encouraging,” said Salim Kalsekar, Managing Director Rasasi Perfumes.

As per the industry reports the sales of high-end, signature perfume products is growing at a CAGR of 5.4 per cent per annum.*

“We are trying to be in step with the changing preferences of our Khaleeji and Arab customers. Our consumers are increasingly the young, well educated, globally travelled upwardly mobile successful Khaleeji’s and Arabs with a taste for internationalism yet a strong sense of national pride and a distinct sense of individuality. ,” said Mr. Kalsekar.

The new product development is well supported by extensive in-house and third party research into the category. A state-of-the-art production facility, strategic international collaborations across the supply chain have further strengthened Rasasi’s expertise in manufacturing the finest Oriental perfumes.

“We are well poised to tap in the demand for luxury perfumes. Our experience of almost four decades and mastery in creating the most exquisite oriental blends is being complimented with global partnerships that have empowered us with immense knowledge and expertise  in the luxury category,” added Mr Kalsekar.