Rasasi lends its exquisite signature to LaYuqawam’s Illustrious Edition III

Rasasi Perfumes, the leading regional perfume company,channels the powers of contrasts for edition III of its highly successful LaYuqawum series.

Ambregris Showers & Jasmine Wisp, the male and female fragrances of LaYuqawum III remain true to the DNA of the series. Its exquisite scents celebrate confidence, irresistibility and timeless elegance through a highly distinguishing of factory signature. Both variants pay homage to the famed Middle Eastern tradition of an elegant, intoxicating fragrancetrail; a la scent signature that announces the wearer before the arrival while leaving behind a mysteriously lingering aura.

“We are confident that the fresh olfactory experience of LaYuqawumIII will take desirability of this series to a new level.  We hope to further consolidate on the roaring success of the first two editions, as the collection is a perennial favourite with our customers. The series has been so well- acclaimed across the region that it has become our international best seller,” said Salim Kalsekar, Managing Director of Rasasi Perfumes.

The DNA of LaYuqawum’s masculineseries is reminiscent of the tabacco accord,transitioning from the instinctive oriental & warm tones in the first instance to melting with audacious aldehydic notes in the 2nd edition. The fragrance culminates into an opus of uplifting freshness with a tinge of ambroxanand theoccidental touch of Orris and Galbanum.

Ambergris Shower epitomizes minimalism, fantasy, and the quest to explore unchartered territories. It evokes harmony, luxury, timeless elegance, peace and balance . Created for a confident, sophisticated man, the perfume is the perfect choice for those looking for a unique and timeless signature scent.

The Jasmine Wisp woman is a young,modern, cosmopolitan being, yet she is also a dreamer with a love for discovery. The fragrant trail of the fragrance heightens her inner confidence while enveloping her in an aura of mystery. Created for a woman with a strong personality, the long -lasting floral fragrance brims with happiness and promise.

Jasmine Wisp adds to the distinctive line-up with itsdeliciously lavish fragrances of sweet Bourbon vanilla, coumarine and maltol,giving the scent a gourmet touch. Its accentuated notes of amber and strawberry ads a youthful, vivacious and rebellious signature.