Rasasi joins Fragrance Foundation Arabia

Further re-emphasizing its growing importance in the regional fragrance sector and beyond, Rasasi Perfumes – one of the leading names in the regional retail landscape offering an exquisite range of fragrances – today announced that it is now a member of the prestigious Fragrance Foundation Arabia – the leading source for historic, cultural and fragrance industry related reference materials in the region and across the globe. 

With Rasasi as a member of Fragrance Foundation Arabia, has access to some of the most exclusive print and video fragrance libraries as also educational and sales training materials from around the globe. 

Rasasi also announced that it is aggressively participating in the 2^nd FiFi Awards 2011 – recognized the Oscars of the Fragrance World, organized by Fragrance Foundation Arabia. The company will compete in five different categories at the top industry awards.

The different categories include Arabian Prestige Male – with Al Wisam Day & Evening Eau De Parfum; Arabian Prestige Female with Dhan Al Oudh Al Nokbha Eau De Parfum; Arabian popular appeal male with Faqat lil Rijal Eau De Parfum; Arabian popular appeal female with Abyan Eau De Parfum; and My Favorite Perfume with Daarej Eau De Parfum in male category and Attar Al Mohabba Eau De Parfum in the female category and also under the mono brand retailer of the year. 

An eminent jury, comprising experts from various walks of life, will judge the various entries across categories, and the winners will be announced at a gala awards ceremony, to be held on November 15 at The Ritz-Carlton, Dubai International Financial Center. 

In his comments, Mr. Salim Kalsekar, Managing Director, UAE & GCC Region at Rasasi, said: “It gives me immense pleasure to announce that now Rasasi is part of the prestigious Fragrance Foundation Arabia, which gives it a totally new perspective in the fragrance industry. Joining the Foundation is a major step in our expansion strategy and further reinforcing our presence – both regionally and beyond.” 

He added: “As one of the top regional players, we thought it appropriate to showcase our world-class products in the FiFi Awards to the global audience. The FiFi Awards is a celebration of the excellence and innovation in the industry – values that we believe in at Rasasi. We are equally thrilled and confident about our success.” 

One of the salient features of FiFi Awards is that the customers have the chance to vote for their preferred entries through an online voting mechanism. “We would like to call upon our esteemed customers to log into www.fifiarabia.org and vote for our various entries across all the five categories. Your votes will inspire us to further move aggressively on our excellence and innovation.” 

Fragrance Foundation Arabia is part of The Fragrance Foundation, headquartered in New York, which was established in 1949 by six industry leaders affiliated with the legendary fragrance houses. The Foundation produces videos and consumer publications and holds seminars and symposia for its members as well as for the international fragrance industry.